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    • Emily says

      The no poo method can actually damage your hair after a while. Be careful with it. I am using shampoo bars instead and they are great!

    • Steph says


      I have been a no sulfate/paraben advocate for years. For the past year, I started weeding out other harsh chemicals as well. I have lots of fine hair, that tends to be oily on the roots, dry on the ends. I used to think it was impossible to find the right kind of products. What I now realize is that I just needed to retrain myself. Forget about what I grew up learning. Thank you for your list. I’ve been using John Masters, so it’s nice to see this on your list.
      Have you looked at Plaine Shampoo/Conditioner? I believe that is what they are called. I would love to know your thoughts on them?

    • Linda Zuno says

      Hello Maia, may you please advise if you will have the Living Nature balancing shampoo back in stock?

      Thank you-Linda

      • Suzanne Weaver-Goss says

        Hi Linda,

        As you know it is made in New Zealand so it is a little more difficult to get and our distributor has been out of it. I spoke with them today and they are ordering soon from New Zealand. We should have it soon. Be sure to sign up for our newsletter and when it’s back in stock Maia will announce it there.

  1. JoAnne says

    Hi I just wanted to let you kniw that when I attempted to purchase the Acure shampoo and Conditioner on another site, I received the same warning that I do for other shampoos.

    • Maia James says

      I consider most of Aveda products Sneaky, although the company has made strides in recent years and become a bit safer.

      • Regina says

        This is over a year old, however still important. Read the ingredients on each Aveda product you are interested in purchasing. I was considering buying shampoo until I read the ingredients. I was very shocked. They claim to be Natural.

  2. Lauren says


    Do you have an opinion on the wen hair loss scandal? I am interested in trying a new product called “new wash” by “hairstory” but am nervous. Your opinion would be greatly appreciated!

    • Rachel says

      I used New Wash and loved it – effective in hard water, no itchy scalp, one and done, etc. The only caveat I have for that product is that if you have fine, low porosity hair then build-up is likely to be an issue (as it was for me) due to the use of Behentrimonium Methosulfate – which is a cationic conditioning agent (i.e. a quaternay ammonium salt, a “quat” basically… cationic surfactants are conditioning agents that bond to hair, due to their positive charge).

      Cationic surfactants are exceedingly difficult to remove, and standard sulfate shampoos (SLS, etc.) won’t do it… only C12-14/14-16 Olefin Sulfonate and Sodium Polystyrene Sulfonate will remove them effectively (e.g. Kinky Curly Come Clean shampoo and a few other brands)… while these aren’t sulfates, they can be every bit as harsh and irritating, especially for sensitive scalps.

      Those with thick, coarse, dry, high porosity (often wavy/curly) hair tend to love and do well with cationic surfactants – as they excel at anti-static and frizz control – which is why these ingredients and their variations are now so prevalent in nearly everything.

      Cationic surfactants and quats give me instant buildup, and quats in particular cause hairline/scalp breakouts for me. I’ve had to become a diligent label reader and ingredients sleuth in order to find products that meet my standards for safety and efficacy without the inclusions of these ingredients.

      I loved everything else about New Wash so much that I’ve been sorely tempted to try the new “Deep” formula – designed to be more cleansing and less conditioning for finer, oilier hair types… but alas: while it has moved significantly further down the ingredients list, the product still had BHMS in it, and will thus result in near-instant build up for me.

      So… just something to be aware of… if build up is not generally an issue for you, you might love it!

  3. Kathryn says

    What about John Masters use of soy in their products? I want to absolutely love them(they do wonderful things for my hair) but that point kind of catches me.

    • Maia James says

      I am not concerned about soy in hair care products, personally. Their shampoo does, however, not contain sodium benzoate, which I know some people would rather avoid.

      • Cathleen says

        I came across your site as I was searching for a clean shampoo and conditioner after having used Aveda for a long time. I’m disappointed with Aveda’s ingredient list and was considering John Masters shampoo. However, when I went to the John Master’s website, I saw they use sodium benzoate in their shampoo….you mentioned above they did not, so I was disappointed to see it there. I am ready to change shampoos, but am unsure of what product is completely free of harmful chemicals/toxins.

  4. Rachel Eatin says

    Have you looked into monat. I am happy with John masters but have some friends trying to sway me towards Monat. Thank you!

          • Lindsey says

            Monat is awesome! I actually signed up to be a distributor right after I tried it the first time. I will say I did experience detox after a week or so – as my scalp was getting rid of all the junk built up. After that, I still can’t believe how much my hair has grown or how soft it is now. And not frizzy! That was the real issue. It really is an amazing line. But I will caution you that you need to speak with someone who can customize it for you. It’s not one-size fits all. You’ll get a system custom to your needs that will address you hair goals. All of the products promote growth.

  5. Ana Uy says

    Hi I wanted know if this is a good stuff product because on another site the Kirkland Moisture Shampoo was listed as a paraben free, sulfate free, gluten free and 100% Vegan shampoo. Is this considered a sneaky product? Cuz on the back I saw ingredients that I’m not sure of. Have you tried this product from Costco?

  6. Charity Dicus says

    I use the Carina Organics shampoo. I like it so far. They have an unscented line with about 15 products.

  7. victoria carter says

    Maybe someone can help me? my hair break off at the root.ever time I use SLS my hair break just at the root.and no I don’t have a thyroid problem.this started back in2009/2010 but in the last few months my hair break has gotten worse.should I used a protein vitamins or protein shampoo? are try all natural shampoo? Thanks

  8. CaliGirl says

    Any thoughts about Renpure brand? I know they are sulfate and paraben free but I wonder if there’s sneaky stuff in there…

  9. Natalie Cannatella says

    Hi, I was wondering which of these shampoos is best for preserving color treated hair? Thank you in advanced! 🙂

      • Catherine says

        Hi Maia, I’m reading the label on the back of John Masters, and it clearly states it contains sodium benzoate, so I’m surprised it’s not been mentioned, since you did mention it for Beautycounter’s shampoo? Please can you advise? Thanks

  10. Nora Anderson says

    Hey there! Thanks for the shampoo recommendation! I agree about the sulfate part not being necessarily bad, but I try to avoid them because they make my hair really dry. It’s what makes the shampoo sud, but it strips away my hair’s natural oil. Have you heard about soapberry products? Tree to Tub, the website, sell them. I heard about it and I’m interested because it says that it cleans and moisturizes at the same time, so it’s like a shampoo and conditioner at the same time. If you have any info on that let me know.

  11. paola says

    hi, thinking about buying shampoo from the Solid Bar Company… any thoughts? safe/sneaky???

    this is the ingredient list:

    Ingredients (for Normal/Dry hair): Sodium cocoyl isethioniate (plant derived), sodium lauryl sulfoacetate** (coconut derivative), cocamidopropyl betaine (coconut oil derived), sodium methyl cocoyl taurate (coconut oil derived), stearic acid (natural fatty acid), disodium laureth sulfosuccinate (coconut derivative),glycerin (humectant), incroquat BTMS-50 (plant based emulsifier), cetyl alcohol (vegetable sourced), sodium salt, organic coconut oil*, silk amino acids, pro-vitamin B5, dimethicone (silicon oil), optiphen, with essential oils of lavandula angustifolia (lavender), pelargonium graveolens (geranium), pogostemon cablin (patchouli), rosa canina (rosehip seed oil).

    • Maia James says

      I would call this Okay Stuff. Definitely not all-natural and a lot of unstudied ingredients. But nothing that’s definitely bad:)

  12. MS says

    Any thoughts on PURA D’OR Scalp and Dandruff Therapy Shampoo with Argan Oil? If not good, any advice on an anti-dandruff shampoo?

  13. Meg says

    Hi Maia. I just started using the Acure clarifying shampoo which I love, but I noticed it contains Rosemary essential oil which I’ve read is not safe for young children. Do you feel that oils in commercial beauty products or cleaning products are concerning?

    Also I saw that Acure makes a 4-1 foamer for babies in a citrus scent but it lists “natural fragrance” on the label. What does this mean?

    Thank you!!!

    • Maia James says

      I personally don’t worry about the tiny amounts of these essential oils in otherwise Good Stuff products, but of course it’s a personal call. You can always go with unscented products if you want to avoid it all together. As for “natural fragrance,” that just means it’s essential-oil based rather than synthetic.

  14. Ina Kleimann says

    I love my monat hair products. Suffered too long from hair loss, finally seeing new grow and way less shedding.

  15. Raissa says

    What is the best shampoo for someone that swims regularly in a salt water and chlorinated pool? Love your site by the way 🙂

  16. LisaCM says

    I was looking into Modere products. But, I can’t pronounce many of the ingredients in the shampoo or toothpaste. My friend said they are organic and listed safe on EWG. Hm. What say you please?

    • Maia James says

      I just took a look, and while it’s not natural by any stretch, the ingredients don’t look bad. It does contain a few I’m not crazy about, like phenoxyethanol.

  17. Frankie says

    Hello, I greatly appreciated your list as I was wondering through Natural Pantry trying to pick out a safe shampoo today. Have you reviewed the NutriBiotic brand? If not would you be able to?

    Thank you!

  18. Kent McLeod says

    I am looking into a new product and I wanted some feed back
    Acti-labs Capill Hair Shampoo
    Acti-labs Capill Hair Mask
    Acti-labs Capill Hair Lotion any feed back would be great

  19. Toni says

    I love Monat haircare products they are salon quality but nontoxic they have a great list of no’s. After being diagnosed with breast cancer I tried everything! But my hair was feeling gross I finally found Monat which also had 3rd party clinical studies proving regrowth and follicle strength which I really needed, my hair honestly had never felt so healthy and thick too! You can check it out here or context me for more info

    • Peggy Chase says

      This is the second positive review I’ve seen on one page for this product and no replies to it. I also noticed that your contact info (just as the other reviewer) has the product name in it. Are you a representative of this product? Are you being paid for these reviews? Is so, think this is such a sneaky way to drum up sales!! Very dishonest in my opinion!

      • Jennifer Tijunin says

        Hi Peggy, I cannot answer as to why the 2 previous posters didn’t respond. I can assure you that Independent Market Partners do not get paid for reviews. I’m sure they fell in love with their results, value non-toxic ingredients and became distributors like I did. Our company training does not promote spreading your website link profusely as it DOES perpetuate skepticism for all direct sales and causes mistrust. Please reach out if you still have any questions or concerns regarding the company or products: I’m happy to help.

      • Diane says

        Monat ingredients: Water (Aqua), Lauramidopropyl Betaine, Sodium C14-16 Olefin Sulfonate, Sodium Methyl Cocoyl Taurate, Sodium Cocoamphoacetate, Cinnamidopropyltrimonium Chloride, Stearyldimoniumhydroxypropyl Decylglucosides Chloride, Fragrance (Parfum), Guar Hydroxypropyltrimonium Chloride, Pisum Sativum (Pea) Extract, Acetyl Tetrapeptide-3, Trifolium Pratense (Clover) Flower Extract, Limnanthes Alba (Meadowfoam) Seed Oil, Crambe Abyssinica Seed Oil, Camellia Oleifera Seed Oil, Solanum Lycopersicum (Tomato) Seed Oil, Daucus Carota Sativa (Carrot) Seed Oil, Citrus Limon (Lemon) Peel Oil, Citrus Aurantifolia (Lime) Oil, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Adansonia Digitata Oil, Mauritia Flexuosa Fruit Oil, Cocos Nucifera (Coconut) Oil, Gardenia Tahitensis Flower Extract, Moringa Oleifera Seed Oil, Caryocar Brasiliense Fruit Oil, Helianthus Annuus (Sunflower) Seed Oil, Glycerin, Dextran, Citric Acid, Cocamidopropyl Hydroxysultaine, Propanediol, Glycol Distearate, Sodium Hydroxypropylphosphate Decylglucoside Crosspolymer, Lauramide MIPA, Sodium Hydroxypropylphosphate Laurylglucoside Crosspolymer, Cocamidopropyl Betaine, Butylene Glycol, Amodimethicone, Trideceth-12, Cetrimonium Chloride, Benzoic Acid, Caprylyl Glycol, Benzyl Alcohol.

  20. Hailey says

    Great read!

    My only problem with this is that I use Aubrey and I don’t see retinol (or vit A) anywhere on the ingredient list. I even stopped to get more the other day and couldn’t find that ingredient in any of their shampoo and conditioner products. Sometimes EWG is outdated. Any thoughts?

    • Maia James says

      Yes, it’s possible that they’ve changed their formula since we updated this guide. What’s listed on the bottle should be accurate!

      • Mary says

        I have used LOMA haircare products off and on for the last three years after being introduced to them by my longtime hair stylist—ten years. I have also used Inner Sense hair products prior to LOMA and still supplement with Inner Sense Leave-In Conditioner largely because Inner Sense does not contain any silicones, although the Inner Sense Shampoos are too irritating for my scalp and the LOMA Nourishing Shampoo is hands down the mildest and least irritating to my scalp of any shampoo I have used in the last 15 years. LOMA also makes a DEEP CONDITIONER which is silicone free and can be used as a cleanser on extremely dry scalp/hair. I know LOMA has a few questionable preservatives along with the silicone in the shampoos but the pure essential oils are very mild and effective and anti-inflammatory to sensitive scalps. The whole line is color safe too. Worth a try and probably one of the absolute best of the salon brands out there. A very ethical company as well. 🙂

  21. Metka says

    Hi! Is there any professional hair shampoo(used and sold in hair salon) that is safe to use? Those make my hair feel so amazing, I tried most of the shampoos you listed as the good stuff and none of them can compare to the way my hair feel.

      • Metka says

        Thank you for responding!

        Ahh too bad, I really like Trader Joe’s 🙂 I feel like stores like Whole Foods and TJ’s should only sell the good stuff.

        • Maia James says

          I agree! They should. And they don’t include some of the very worst stuff (like parabens or phthalates). But they do have some sneaky ingredients.

  22. Jojo says

    Hi, I just discovered your site as I try to get more health conscious. Great site & feedback! How do Ion shampoos rate? I find “Ion Professional Products” listed as a product, but no ratings for them on EWG/Skin Deep. Thank you.

  23. Nicole says

    Hi Maia! Thank you for your site! It has been super helpful! I have dry, fine hair with some breakage around my crown area due to color damage in the past (this area has trouble growing!) and I tend to get split ends as well. Haven’t colored my roots for about 6 months now and doing more bayalage look. What would you recommend between john masters, acure, or beautycounter products to repair the breakage and improve health of hair, and growth? -Thanks!

  24. Stacy says

    Hi! I was wondering what your thoughts were on L’BRI products? They are chemical free, but you know sometimes companies can be sneaky! Thanks!

  25. Zohra KD says


    Which shampoo do you suggest for very soft straight hair that gets greasy very easily.. I wash my hair every day! ;s

  26. Mary Ann says

    Hi, have you ever tried Eco care Dandruff Shampoo? Its free of paragon, sulphate, betaine, DEA/MEA, wheat and phthalates. Unfortunately with the Canadian exchange rate, a 32 oz bottle cost me $160. It’s seems to be the only product that my daughter can use and not have dandruff.

  27. Jay says

    Hi Maia, Can you kindly help me with my issue below?

    Problem – I’m a 28 year old guy currently using the head and shoulders hydrating shampoo for my hair but my scalp is very itchy and I’m getting small boils on my scalp. I also have a dry hair/dandruff /dry scalp/hair fall/hair thinning issue. If I skip washing my hair for a week I start getting dandruff/excess hair fall/hair thinning.

    Questions –
    1] Which hair products I should use to keep my hair healthy and those that promote hair growth/volume/stop thinning..for shampoo/conditioner as well as any other hair products for days between shampooing. I shampoo twice a week as of now and want to go for chemical free/vegan hair products.

    2] Which brand does your husband use?

    I would appreciate your help very much as I’m totally lost with so many products and harmful/non-harmful ingredients.

    Thanks a ton!

    • Maia James says

      Hi there! I am afraid I may not be much help here, as I am definitely not a hair professional. My husband uses Acure shampoo and that’s it. For dandruff issues, you could try this one: In fact, if you could find a local salon that uses John Masters products they might be able to recommend a good regimen for you. 

    • Donna L. says

      I personally have dealt with dry scalp for many years. I have used everything on this planet. The only 2 shampoo’s which worked for me completely are mane and tail and loreal ever sleek. Over the years I have researched the toxins in 90 percent of our soaps, shampoo, etc and it’s no wonder people get ill. So sad. Recently developed rashes, hives, allergies to some of these, so I am derermined to finding the safest products that will work for me. Sometimes, I find a product better than all the others I have tried, but I have an allergy to a natural ingredient, like coconut oil, etc. with some of my allergies, like nickel.

  28. Mohini says

    All the shampoos you mentioned are expensive. Have been using suave with coconut stuff . My hair tends to be dry.
    Olive oil rub on scalp before shampooing helps.
    Is shikakai safe?
    Your comments.

  29. Maddy says

    I found a website called just the good stuff. they sell organic and vegan. They carry Green Beaver shampoo which is Ecocert. I’m going to give it a shot.

  30. Anna says

    I would like to try out New Wash by Michael Gordon, as they claim to lengthen the time between washes greatly (and that always appeals to a mom of young kids, you can shower more often cuz it doesn’t take as long!). Ingredients are below:

    Water/Aqua/Eau, Aloe Barbadensis Leaf Juice, Cetearyl Alcohol, Cetyl Alcohol, Glycerin, Stearamidopropyl Dimethylamine, Stearyl Alcohol, Dicetyldimonium Chloride, Gluconolactone, Rosa Centifolia Flower Water, Simmondsia Chinensis (Jojoba) Seed Oil, Panthenol, Rosa Canina Seed Extract, Equisetum Hiemale Extract, Lavandula Angustifolia (Lavender) Flower Extract, Urtica Dioica (Nettle) Extract, Calendula Officinalis Flower Extract5, Chamomilla Recutita (Matricaria) Flower Extract5, Oenothera Biennis (Evening Primrose) Oil, Helianthus Annuus (Sunflower) Seed Oil, Mentha Piperita (Peppermint) Oil, Keratin, Hydrolyzed Keratin, Menthyl Lactate, Ceteareth-20, Isopropyl Alcohol, Behentrimonium Methosulfate, Citric Acid4, Sodium Benzoate.
    Fragrance/Parfum: Cananga Odorata Flower Oil, Eugenia Caryophyllus (Clove) Leaf Oil1 , Aniba Rosaeodora (Rosewood) Wood Oil1, Rosa Damascena Flower Oil1, Myroxylon Pereirae (Balsam Peru) Oil1, Guaiacum Officinale Wood Oil1, Pelargonium Graveolens Oil1, Citronellol3, Geraniol3, Linalool3, Trisodium HEDTA2, Calcium Gluconate2, Phenoxyethanol2, Tocopherol2, Alcohol6

    1 Essential Oil in Fragrance | 2 Incidental Ingredient
    3 EU Allergen | 4 pH Adjust Ingredient
    5 CertifiedOrganic | 6 Certified Organic & Incidental


    • Maia James says

      Yes, I like this product. I know Michael, in fact, and met with him and tried the products a few months ago. I really liked it!

  31. Missie says

    Does Acure Organics Lemongrass & Argan Stem Cell Clarifying Conditioner contain parabens, phthalates, SLES/SLS, methylisothiazolinone, retinyl palmitate and cocamide DEA? Also does it leave a strong lemony smell?

  32. Natalia Bailey says

    Hi, how would you rate the Rare Elements lite conditioner? Is this good stuff, or sneaky?
    Do you have any recommendations for wavy/curly hair?

    Ingredients: Aqua (PURIFIED WATER), Cetearyl Alcohol (PLANT ) Brassicamidopropyl Dimethylamine (BRASSICACAE OIL), Astrocaryum (MURUMURU) Seed Butter, Theobroma Grandiflorium (CUPUACU) Seed Butter, Crambe Abyssinica (ABYSSINIAN) Seed Oil, Camelina Sativa (CAMELINA) Oil, Sclerocarya Birrea (MARULA) Oil, Adansonia Digitata (BAOBAB) Seed Oil, Macadamia Ternifolia (MACADAMIA) Seed Oil, Rosa Canina (ROSEHIP) Fruit Oil, Glyceryl Caprylate & Glyceryl Undecylenate, (VEGETABLE) Coco Caprylate (COCONUT) oil, Leuconostoc/Radish Root Ferment Filtrate, Bioflavonoids & Citrus Aurantium Amara bitter (ORANGE PEEL) Extract & Camellis Sinensis Leaf Extract, Citrus Bergamia (BERGAMOT) Oil, Aniba Roseaeodora (ROSEWOOD) Oil, Pelargonium Graveolens (GERANIUM) Oil, Citric Acid, Aspartic Acid, Helianthus Annuus (SUNFLOWER) Seed Oil & Rosmarinus Officinalis (ROSEMARY) Leaf Extract. MADE IN USA

  33. Nida says

    Hi, have you looked into or investigated the Eva NYC clean it up shampoo? Would love to try it. Here are the ingredients:

    Aqua (Water), Ammonium Laureth Sulfate, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol (Keravis), Hippophae Rhamnoides (Obliphica) Oil, Olea Europaea (Olive) Fruit Oil, Propylene Glycol, Sodium Chloride, Cocamidopropyl Betaine, Glycol Distearate, Glycerin, Persea Gratissima (Avocado) Oil, Phenoxyethanol, Argania Spinosa Kernel (Argan) Oil, Triticum Vulgare (Wheat) Germ Oil, Tocopheryl Acetate, Fragrance, Myrtus Communis (Myrtle) Oil, Ethylhexyl Methoxycinnamate.

    Please let me know if this qualifies as good stuff.

  34. Jozephine says

    This is such a great post! Thank you!!

    I am curious about a brand I’ve recently bought shampoo and conditioner from at Whole Foods, it’s called “North American Hemp Co”. On their website you can find lists for each of their products, but to save you a little bit of time I’ve copied the one for the shampoo I now use in the hope that you might be able to help me out. One thing I found odd was “flavour” as an ingredient, so I’ve sent them an email about that… We shall see what they say.

    Here are the listed ingredients:
    Aqua, Sodium C14-16 olefin Sulfonate, Disodium Laureth Sulfosuccinate, Cocamidopropyl Betaine, Glycol Sterate, Cannabis Sativa (Hemp) Seed Oil, Glycerin, Panthenol, Hydrolyzed Wheat Protein, Orange (Citrus Aurantium Dulcis) Oil, Flavour, Pomegranate (Punica Granatum) Extract, Grape (Vitis Vinifera) Seed Extract, White Pine Bark (Pinus Strobus) Extract, Green Tea, (Camellia Sinensis) Leaf Extract, Ginseng (Panax Ginseng) Extract, Chamomilla, Recutita (Matricaria) Flower Extract, Algae Extract, Bearberry (Arctostaphylos Uva Ursi) Extract, Coneflower (Echinacea Angustifolia) Extract, Licorice (Glycyrrhiza Glabra) Root Extract, Sodium Benzoate, Potassium Sorbate, Tocopheryl Acetate, Citric Acid

  35. Richard says

    Hi, can you tell me about Malie Organics shampoo and conditioner? Here are the ingredients for one of the scents. Thank you.

    Mango Nectar Shampoo Ingredients: Aloe Barbadensis (Aloe Vera) Leaf Juice, Sodium Lauroyl Methyl Isethionate (Coconut/Palm), Disodium Laureth Sulfosuccinate (Coconut/Palm), Cocamidopropyl Hydroxysultaine (Coconut), Sodium C14-16 Olefin Sulfonate (Coconut), Polyquaternium-7, Polyquaternium- 10, Glycerin (Vegetable), Polysorbate 20, Hydrolyzed Quinoa Protein, Guar Hydroxytrimonium Chloride (Plant), Aleurites Moluccana (Kukui) Nut Oil, Macadamia Ternifolia (Macadamia) Nut Oil, Helianthus Annuus (Sunflower) Seed Extract, Passiflora Incarnata (Passion Fruit) Hydrosol, Citrus Aurantifolia (Lime) Hydrosol, Laureth-7, PEG-7 Dimethicone, PEG-120 Methyl Glucose Dioleate (Vegetable), Fragrance (Parfum), Phenoxyethanol, Caprylyl Glycol (Coconut), Citric Acid.
    Malie never uses petroleum, mineral spirits, sulfates or parabens, nor do we test on animals.

    Mango Nectar Conditioner Ingredients: Aloe Barbadensis (Aloe Vera) Leaf Juice, Glycerin (Vegetable), Hydroxyethylcellulose, Behentrimonium Chloride (Plant), Stearalkonium Chloride (Coconut/ Palm), Cetyl Alcohol (Coconut/ Palm), Stearyl Alcohol (Coconut/ Palm), Aleurites Moluccana (Kukui) Nut Oil, Hydrolyzed Quinoa Protein, Macadamia Ternifolia (Macadamia) Nut Oil, Helianthus Annuus (Sun- flower) Seed Extract, Passiflora Incarnata (Passion Fruit) Hydrosol, Citrus Aurantifolia (Lime) Hydrosol, Laureth-7, PEG-7 Dimethicone, Polysorbate 20 (Plant), Fragrance (Parfum), Phenoxyethanol, Ethylhexylglycerin (Plant).

  36. Paul Guerrero says

    Hi! A question about John Masters shampoo (rosemary and lavender)… I see on EWG that it contains 3 questionable ingredients, including: sodium benzoate. When I clicked on the link on your page, this is the formula it linked to on Amazon.

    What do you think?

    • Rod Hall says

      You are eating sodium benzoate as a preservative in many packaged foods – probably not nearly as big a concern putting it on your hair and washing it off. As the article noted “food grade”, so that is why it is on the “good” list.

  37. Cristy Mendes says

    Thank u so much for creating this site! All the info u have listed on your site is very helpful. Can u also create a guide for Good Stuff vitamins, conditioners and curly hair styling products?

    I look forward to hearing back from u

    Thanks again

  38. Delia says

    Thank you for all your information. It has opened my eyes to so many things. I was wondering if you could help me by determining if Yarok Hair Care shampoo is good or sneaky.

    Thank you!

  39. Korby says

    Thank you for all the info. Just found out I am allergic to one of the main preservatives in hair products and cosmetics. It’s way to long to spell out, still don’t know how to say it. This is so helpful.

  40. Jennifer says

    This is all so informative. Thank you! I’d love to know what you use in the summer, when swimming becomes a regular routine (and a daily one for my child). There are so many swimmer’s shampoos but I’m not sure how safe they are. On the other end, I wouldn’t want a shampoo that may be natural, but doesn’t get out the chlorine.

  41. Sue d says

    Hi everyone. I’m a 60 year old mom of 3 and grandmother of 5. I have been recently diagnosed with contact dermatitis mainly allergic to formaldehyde and methylchoroisothaizolinone. I am desperately seeking shampoos, conditioners, liquid soaps, cosmetics, and household products (clothing detergent, dryer sheets, etc) that I can use without these 2 preservatives. It’s very difficult as i am so unfamiliar with this process and am having difficulty locating them on line. Can anyone help? So much to learn and so hard to deal with the pain of the dermatitis as it is on my hands. Luckily my husband does most of the cleaning and dishes but love to cook and entertain but has taken all the pleasure out of it. Wearing gloves doesn’t really help much. I appreciate anyone’s advice!!!!

    • Christina Martinez says

      I got a one inch thick list of products that i can use from my dermatologist. They put in a database latex and formaldehyde and it sorted out the products. I would try that. It’s really a struggle because no one has heard of this allergy and even fewer realize that it’s in EVERYTHING

  42. Sarah says

    I have fine hair, and lately it’s been brittle feeling, and Strands of my hair fall out.. My hair tends to get oily, I have been using shampoos that make it a bit more oily I try to get the most hydrating. I’ve heard of using acure, and what about 2chic line I know their conditioner isn’t as good, I try to stay away from conditioner anyways.

  43. Justina Merdian says

    What are your thoughts on the Young Living product line? They are mostly known for essential oils but they also have personal care and makeup products.

  44. Lotem says

    Yes I would also like to know please, I have been buying babo since my daughter was born based on your recommendation, is it no longer good?

  45. ester says

    Hi, Thanks for all this great info!
    I’ve been using PURA D’OR Anti-Hair Loss Shampoo (Gold Label) because I have thin hair that falls out a lot. Would you recommend something different?

  46. Karen says

    I read that polysorbate 20 is now on the “watch list” and it is listed as one of the ingredients in Babo bay supplies? Is there ANY completely safe product to put on a baby? Please help me

  47. Paul says

    Greetings Maia, I’m a newbie! Love the site so far, all the comments and the product resources! Question? RE: A toxic free Shampoo and Conditioner which contains Biotin (and any other ingredient that may help with 63 yr young male hair thinning, etc, etc!) This is how I discovered your site while researching very long hours on the topic. Then, I looked at the ingredients of my Shampoo 🙁 (Matrix: Biolage) not good! But, I wondered why I didn’t see “BIOTIN” (or other things that claim to help with hair growth, etc.) in any of the great brands you’ve rec’md or featured on your site? “HELP!!” HaHa! Thx, and looking fwd to all the great resources on you site! TY! Paul

  48. Arlen says

    What about the Cocamidopropyl Betaine in John Masters? Isn’t that one of the bad ingredients you referenced?

    • Maia James says

      Yes, John Masters sadly has added this to their shampoos, so I am moving these to the Sneaky category…:(

  49. Melissa says

    What about conditioners? Should we stick to the recommended brands? Or are conditioners not as big of a problem?

    Thank you!

    • Maia James says

      They can be problematic, but all of the brands recommended in this guide also make a safe conditioner:)

  50. Arva says

    Have you looked into bar shampoos and conditioners? A friend of mine recommended Ethique, but I’m sure there are good(er) stuff out there.

  51. Hailey says

    Hi I’m from Canada and there are two Canadian brands I’m curious about.
    Attitude shampoos and conditioners, and Rocky Mountain Soap Co.
    Any information you can pass along would be great! 🙂 Thanks!

  52. Kimberly says

    I went to an organic salon today and they use O Way products from Italy. Has anyone tried these products, or do you know if they are considered safe? After a month of using Beauty Counter my hair was looking worse than ever. Today my hair actually seems healthier. I took home samples so that I can try them out on my own.

  53. CT says

    Shea Moisture is now the Bad Stuff so sad!

    I am on this post today because I was a religious user of shea moisture and some of their products (not all, but the new I solely used) had no chemicals nor preservatives. Frankly I’m allergic to something and never bothered to get tested. I had a very bad shower recently and alas their ingredients are forever changed they came for the last of the line that they’d spared. 🙁

  54. Alana says

    Hello! I am a big fan of natural things, and enjoying the wealth of resources I’ve just discovered on your site! I was wondering if you had any thoughts on either the 100% Pure brand of shampoos and conditioners or using castile soap as a shampoo– I have tried the latter with an apple cider vinegar rinse, and my hair has unfortunately come out VERY greasy after using it a few times (and I am prone to greasy hair already). I’d be glad to hear your thoughts on either of these!

  55. Korz says

    Hi – I just bought some Acure coconut Shamppo and it has some concerning ingredients, most significantly “fragrance.” It also has a number of the marginal alternatives to leading surfacants. I wonder if this product endorsement needs to be reassessed?

  56. Justina says

    Just bought the Acure shampoo thinking it was still the old formula that I loved. They added fragrance to it that I dont believe was an ingredient before and it makes my head itch! 😔

  57. Laura M says

    What a great read – I don’t know how you make time to respond to so many questions and comments. Just wanted to say that, based on what I read in the article as well as the comments thread, I just ordered a buuuuunch of ACURE products. Looking forward to trying them. I’ve used Monat for the last two years and it did regrow some of the hair I lost after having my third baby. However, I’m noticing that it’s breaking off like crazy. It’s become dry and fragile. Never a problem I’ve had before. It’s super expensive and I’m bummed to throw out the collection of products I’ve built up, but I really don’t feel good about using the stuff any more! Again, thanks for your research and recommendations.

  58. Cheryl says

    I just bought Avalon Organics after a devastating diagnosis with allergies including Cocoamidapropyl Betaine. I think they’re ok as they were the only one I could find that actually lathers. It still leaves my hair feeling really strange and dry in a way that no deep conditioner seems to be able to get through. HELP!

  59. Eryka says

    I just got my haircut today and of course, my hairstylist tried to sell me the salon products.
    I love your safe product guides so I came to find a product I’d feel comfortable with. Shea moisture is readily available so I thought I’d look at their website. So many reviews in the last month saying they changed their formula 😢 can you take a look at it?

  60. Neha Verma says

    Hi Maia,
    Thanks for sharing ..I was wondering if you have heard of WOW Apple Cider Vinegar Shampoo and the hair conditioner that goes with it. Would love to have your opinion on it. Thanks

  61. Maggie says

    I have been a fan of Acure as well, but the shampoos mist have been reformulated?? Many have cocamidopropyl betaine and my favorite (coconut & marula) now lists “fragrance (parfum)”. 🙁

  62. Michele P Pescatore says

    For several years I have had issues with eczema at the back of my head. I have tried many kinds of shampoos and conditioners, some with “good stuff” and some with “bad stuff”. Some of the natural shampoos or conditioners help my scalp somewhat but dry my hair. I am in my sixties so I try not to wash my hair more than twice a week and have been told that my hair is healthy, just need some help with my scalp. Diet does make a difference but I still would like to find a gentle shampoo and conditioner to help. Can you make any suggestions? Thank you.

  63. Melissa says

    Just curious if anyone has used Rocky Mountain Soap Company shampoo and conditioner or their soap bar before ? Is it safe to use? I have found it supper effective and I think it might be natural.

  64. Aryana says

    Acure shouldn’t be on this lists anymore. As of 2020, all of their shampoos contain Cocamidopropyl Betaine.

  65. Crystal says

    I just recently started using Sukin products. It’s made in Australia and supposed to be super healthy for your hair. From what I can tell it seems like it has all the “right” stuff in it but I’m still learning. Is this something you could look into?

  66. Alice says

    Hello, do you have any recommendations for a ‘healthy’ hair conditioner? I have very dry, frizzy thick hair and have tried numerous products and haven’t found any that have helped me with this issue.

  67. Jennifer says

    I am partial to the ‘no poo’ method, only shampoo-ing once or twice per week. My questions are these:
    1) what are good shampoos without any plastics, that are totally eco everything, and biodegradable?
    2) there is no mention here on the website about healthy, eco friendly, good conditioners. Are there any that are also plastic-free, and biodegradable?


    • Suzanne Weaver-Goss says

      Hi Jennifer, Great questions. I am also partial to a no poo method. At first I only shampooed weekly but now I don’t use any at all and it seems to work for me, just warm water. We would love to find some shampoos that are free of plastic. Most shampoos and conditioners come in plastic bottles unfortunately.

  68. marlene says

    Hi: You did an amazing job on the info your provide. Can’t imagine how long it took you to search so many things! I am constantly doing that and now with your help it is easier! Thanks!
    BTW…I tried Free N Clear Shampoo…it is …well…free and clear. Hard to find a shampoo that does not have cocamidoproply betaine and this one does not along with free of other things we hate. I am very careful what I put on my hair/scalp since I had seborrheic dermatitis on my scalp. It was a mild case but it woke me up to all the stuff in shampoos and hair dyes. (I use Naturtint Hair Color….has less chemicals than most)
    Anyway ..thought I would share. Thanks, again and you too “stay sane.”

  69. Chelsea says

    I believe I saw you recommended Zatik Naturals shampoo and conditioner at some point, but I can’t find anything about it when I search your site. Is this a brand you recommend? Thank you!

  70. Nicole says

    Hi, you list and describe cocamidopropyl betaine as a problematic ingredient (agreed!), but it’s listed as the second ingredient in the Acure shampoo you recommend. Perhaps they’ve recently changed the ingredient list?

  71. Marina says

    What are your thoughts on Herbal Essences Bio:Renew line? Some of their shampoos that are advertised as sulfate-free have an EWG verified rating, but I’m skeptical after looking at the list of ingredients.

  72. Stephanie says

    I’m not sure if you are still responding to this post, I hope so! Do you know anything about Enjoy Holistic hair products?

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