The really good–and surprising–news about lipstick is that there is a lot of Good Stuff and Okay Stuff out there. Many brands have created beautiful, effective, non-toxic lipsticks using safe ingredients.
In fact, we found so many brands that met our strict non-toxic lipstick standards that we had to force ourselves to stop vetting products in order to finally get this guide published!
Also in the interest of time, we mostly limited our research to products that are lipsticks, lip crayons, or pigmented lip glosses– not color-less lip balms or other lip treatment products.
And, as you probably guessed, there is a lot of of Bad Stuff and Sneaky Stuff in the world of lipstick. Because you wear lipstick on your lips, where it can be absorbed and ingested, I encourage you to choose Good Stuff and Okay Stuff. This is especially true for all you lipstick addicts out there!
Read on to learn more about what’s in lipstick (including my take on tricky stuff like colorants and lead), why safe lipstick matters, and our brand-by- brand guide to Good Stuff, Okay Stuff, Sneaky Stuff and Bad Stuff.
Note: Products like lipstick are constantly being re-formulated. The information in this post is based on the most current ingredient lists we could find as of early 2017.
My Top Pick For Non-Toxic Lipstick
I use Beautycounter’s Lip Sheer and Lip Gloss. For me, these products strike the perfect balance between safety and performance and I’m a big fan of Beautycounter’s mission.
Cosmetic labels often make my eyes cross—they tend to be long and involve a lot of complicated and problematic ingredients. In the case of lipstick, here are the types of ingredients you’ll generally find:
Runner Up: Best Non-Toxic Lipstick
Although it’s only Okay Stuff, my second favorite non-toxic lipstick brand to use myself (behind Beautycounter) is Dr. Hauschka. I love how deliberate Hauschka is about how they source ingredients, and that they conduct purity testing for their lip product ingredients.
Lips are known to be sensitive and absorptive. They are covered by a layer of skin that’s much thinner than the skin that covers the rest of the face. Underneath is a sensitive mucous membrane. Lip skin also lacks hair and sweat glands, which means that our lips don’t have the same natural defenses provided by other types of skin.
Lips also deserve special consideration because they’re close to the mouth. You may have heard some “facts” about how many pounds of lipstick a woman supposedly ingests in her lifetime. These claims are usually exaggerated and poorly founded. However, it’s true that the majority of what you smear on your lips ends up being ingested. I don’t use lipstick that contains any ingredients that I wouldn’t want to eat (in small quantities, at least).
There are countless worrisome ingredients in many lipstick products (see Sneaky Stuff and Bad Stuff tabs, below). Here are the most common and concerning types of ingredients to look out for:
When I began researching lipstick ingredients, I was most concerned about colorants, thanks to controversy over “natural” versus “synthetic” colors as well as concerns about lead contamination from mineral-derived pigments. Also, colorants are very confusing. There are many different kinds, as well as different systems for identifying them in the United States, Europe, and Japan. So I was pleasantly surprised when my research led me to be less concerned about most colorants in lipstick—and to conclude that, at least when it comes to colorants in cosmetics, the FDA’s regulations favor consumer safety.
There is even a category of colorants– FDA certified– that must be tested batch-by-batch before they can be used. This includes the FD&C or D&C colors, often identified by number (like “Red 6”). For all other colorants—most earth-derived ones, as well as plant-derived pigments—it’s up to the manufacturer to ensure purity and safety. I’m a fan of Beautycounter, because they have an extra level of scrutiny to ensure the purity of their products. Other companies, like Honeybee Gardens and Dr. Hauschka, also conduct some additional testing.
So—are cosmetic colorants used in lipsticks safe? My current conclusion is that most of them are. Here’s some detail:
The line between “natural” and “synthetic” is blurry when it comes to colorants. Many companies claim that mineral-derived pigments are natural, but most iron oxides used in cosmetics are actually synthetically derived from the natural source material. (And that’s a good thing, because using raw iron oxides would expose us to higher levels of naturally occurring heavy metals, such as lead.) Most plant-derived colorants are also highly processed in order create pigments that are concentrated enough for use in cosmetics. When it comes to safety, neither natural nor synthetic wins—the safest colorants are those that are clearly identified and tested for potential contaminants.
(Note: We found that the EWG/Skin Deep entries for many colorants were inconsistent and inaccurate, so we did not rely on them for determining safety.)
In 2007, the Campaign for Safe Cosmetics set off a media storm when they reported that they detected lead in about two thirds of the 66 lipstick products they tested. Eventually the FDA followed up with its own studies. The FDA found lead in more lipstick and other cosmetic products, often at levels higher than those originally discovered.
What is lead doing in lipstick? Lead and other “heavy metals” (such as chromium, cadmium, aluminum, and arsenic) are naturally occurring in the environment, including in the materials used to derive earth-based cosmetic pigments. Also the human use of metals has caused higher levels of contamination in the environment, including sources for cosmetic ingredients. This is why we have heavy metal pollution in our air, water and food supply.
Although it’s widely recognized that there is no such thing as a “safe” level of lead in the body, the FDA’s position is that cosmetic manufacturers can limit the levels of lead in their products so that they don’t pose a health threat. The Campaign for Safe Cosmetics and others argue that lead exposure is problematic at all levels because lead accumulates in the body over time, and the effects can be very serious for adults and children alike.
My take: I am concerned about heavy metal pollution in general. We use water filters and air filters in our home and limit our intake of foods like brown rice and brown rice syrup, which tend to have higher levels of arsenic. When it comes to lipstick, I prefer brands like Beautycounter and Dr. Hauschka because they source their ingredients carefully and conduct additional purity testing with conservative standards.
I balance my concerns by keeping in mind that the lead and other concerning metals in lip products don’t necessarily add to my toxic load—just because it’s ingested doesn’t mean it’s assimilated into the body. Also, Randy Schueller at The Beauty Brains blog suggests that even a heavy lipstick user would excrete more lead than she ingests.
Among the Good Stuff and Okay Stuff, you’ll see non-toxic lipstick ingredients such as:
Axiology Non-Toxic Lipstick is made primarly from
This EWG-Verified lip gloss is enriched with natural coconut oil and cocoa butter and free of dyes, fragrances, talc, mineral oil, and more Bad Stuff.
Babo Botanicals Lip Tint Conditioner SPF 15 is a nice daytime option, with just a hint of natural color.
Beautycounter’s Lip Sheer and Lip Gloss products are made with many synthetic ingredients and have few organic ingredients. I call them Good Stuff because their ingredients are safe–Beautycounter is very deliberate about every ingredient they use, and they provided us with detailed information on each of the ingredients we wanted to know more about. Most importantly, they conduct purity testing on every batch of color cosmetics, including screening for 12 metals. I also like that they skip concerning preservatives and use vanilla planifolia fruit extract in place of sketchy fragrances. For colorants, they use a combination of earth-derived pigments and FD&C colors. As I mentioned above, Beautycounter is my top pick for lipstick–and what I use myself.
Kjaer Weis uses organic castor seed oil in their Lipstick and Lip Tint formulas,
Honeybee Gardens has recently transitioned to u
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Olio e Osso Lip & Cheek Balm are an essential, versatile product that is nourishing on lips and cheeks, soothing on the skin and hair, and adored by all who discover them. The colors we carry contain no ingredients rated risky by the EWG, and the base ingredients for each balm is shea butter, olive oil, and beeswax. Just simply swipe the Olio e Osso balm across lips or slide over cheekbones for a subtle glow.
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Poofy Organics uses mostly organic ingredients (including organic castor seed oil) in their Lipstick and Lip Gloss. Their ingredients are also easy to recognize and primarily natural. I also like that Poofy skips sketchy preservatives and fragrance/flavor ingredients. For colorants, they use earth-derived pigments and some plant powders (including annatto seed– you’ll want to skip the lipstick if you’re one of the few people who are sensitive to it).
vitamin E. Colorants include earth-derived pigments and some FD&C reds. EWG/Skin Deep gives these products a score of 1-2, depending on the shade.
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1. 100% Pure tries to source organically but it’s not clear if the ingredients I was concerned about (like rice starch and rice powder, which can be contaminated with agricultural residues if not cultivated organically) are organic. (The company does claim to do some purity testing in its own labs.)
2. There is little or no safety data available for the plant-derived colorants they use.
If you’re going to buy 100% Pure lipstick, some formulas are better than others: I like the formulas for Cocoa Butter Semi-Matte Lipstick and Fruit Pigmented Pomegranate Oil Anti Aging Lipstick. The Fruit Pigmented Lip Glaze contains a form of cinnamon (cassia) that some people are allergic to. The Lip Caramel (flavored with vanilla extract) should be skipped by people sensitive to annatto seed. Everyone should be wary of the Fruit Pigmented Lip Creamstick because of the raspberry seed oil PEG-8 esters (contamination concerns) used in some shades.
Bite Beauty touts their products as being “edible.
Jane Iredale PureMoist Lipstick is Okay Stuff.
I like that Juice Beauty uses some organic oils (including organic castor seed oil), waxes and butters in their lip products. But they also use a lot of new, untested ingredients (including plant-derived colorants, or “phyto-pigments”) with little or no safety data available, so I’m calling their PHYTO-PIGMENTS Liquid Lip, PHYTO-PIGMENTS Satin Lip Cream, PHYTO-PIGMENTS Luminous Lip Crayon, and Conditioning Lip Color Okay Stuff.
I’m calling Tata’s lip products Okay Stuff based on lack of detail about their aroma and flavor ingredients, purity testing, and clarification about the colorants they use (there was incorrect or conflicting information on the ingredient lists on their website). EWG/Skin Deep gives the Volumizing Lip & Cheek Tint a score of 2 and Be Adored a 1, though there are some errors and omissions in the EWG ingredient lists for these products.
We haven’t been able to identify any Good Stuff among drug store brands, and some of the biggest brands have the worst EWG/Skin Deep scores for their lipsticks. I can’t say that all stuff sold at the drugstore is Bad Stuff, but generally I recommend avoiding the drugstore when you’re shopping for lipstick. The same goes for most department store brands, too. The Bad Stuff below is just a tiny sampling of the sketchy lipsticks out there.
Clinique’s Different Lipstick and Long Last Lipstick have relatively short lists of ingredients, but because the primary ingredient is conventional castor seed oil—problematic in its own right, plus a penetration enhancer that makes all ingredients matter more—I’m wary of the other concerning ingredients, such as myristyl lactate, conventional lanolin and its derivatives, and glyceryl rosinate.
CoverGirl Colorlicious Lipstick gets an EWG/Skin Deep rating of 7 thanks to bad ingredients such as parfum/fragrance, polyparaben, and retinyl palmitate. The primary ingredient is castor seed oil, and I’m going to guess that it’s not organic.
Lots of you have asked about LipSense. Not all ingredients in LipSense products are problematic, but there are enough really worrisome ones that I have to call LipSense Bad Stuff. For example, I found: sketchy preservatives, like propylparaben (EWG score of 7); conventional castor seed oil; lots of surfactants, including several polyethylene glycol (PEG)-related chemicals, and octoxynol-40, which has an EWG score of 8; retinyl palmitate, a skin conditioning agent with an EWG score of 9 (!); and “fragrance” and “flavor” compounds.
Revlon Moon Drops Lipstick gets and EWG/Skin Deep score of 7 thanks to parfum/fragrance, geraniol, citral, farnesol, linalool, limonene, BHT, and benzyl benzoate. Also raising red flags are the primary ingredients—non-organic lanolin oil and castor seed oil.
According to the EWG/Skin Deep, Rimmel’s Moisture Renew Lipstick is the baddest of the Bad Stuff, with an abysmal score of 10. Rimmel and its retailers don’t publish ingredients lists, so we couldn’t confirm the EWG listing 100%, but EWG calls out Rimmel for using a bunch of bad ingredients like retinyl palmitate, fragrance, geraniol and linalool, BHT, and phenoxyethanol.
The formula for Bite Beauty’s Matte Crème Lip Crayon is okay except for one glaring issue—they list a dye (Yellow No. 7) that’s not approved by the FDA for use in lip products. We contacted them for clarification (I’m hoping it’s a typo), but they did not respond. Bite’s Amuse Bouche is Sneaky thanks to its second ingredient, glyceryl rosinate, which has an EWG/Skin Deep score of 6, as well as a couple of other mildly concerning ingredients. (Note: Bite’s High Pigment Lip Pencil and Multistick are Okay Stuff.)
With several colored lip products now available, Burt’s Bees has come a long way since the lip balm that became their best seller in the 1990’s. We had several questions after looking into the ingredients used in their Lipstick, Lip Crayon, Gloss Lip Crayon, Lip Gloss, Lip Sheer, Lip Shine, and Tinted Lip Oil products, but customer service provided only shallow and unhelpful responses. These lip products are probably a lot safer than most of what you’ll find at drug stores and other big retailers, but I can’t call them Good Stuff or Okay Stuff without knowing more about the castor seed oil they use, what’s in their flavor/aroma ingredients, whether they screen for heavy metals in their earth-derived pigments, etc.
Clinique’s Almost Lipstick in Black Honey has been a cult favorite for decades, and it does get some points for being paraben-free and fragrance-free and having a short list of ingredients (just seven, plus color additives). Unfortunately, it’s made with concerning ingredients such as conventional castor seed oil, two other ingredients derived from what I assume is conventional castor seed oil, and polyethylene. Black Honey isn’t going to kill you, but it’s definitely not Good or even Okay Stuff.
Jane Iredale Playon Lip Crayon is Sneaky Stuff thanks to a complicated ingredients list, including conventional castor seed oil, myristyl lactate, PPG-3 myristyl ether, and diethylhexyl adipate. Lip Fixation is a lip stain and lip gloss combo. I like the lip gloss (it’s made with a handful of natural, easy-to- recognize ingredients, none of which raise any flags), but the lip stain contains silicone-based ingredients of which I’m wary. (Note: Jane Iredale PureMoist Lipstick is Okay Stuff.)
Josie Maran Argan Love Your Lips Hydrating Lipstick is Sneaky thanks to several concerning ingredients (such as dimethicone, polyethylene, parfum, convetional castor seed oil, limonene, and geraniol), a long ingredients list (I counted almost 30, not including colorants), and lots of synthetic or highly processed ingredients with limited safety data. (Note: Josie Maran Argan Color Stick is Okay Stuff.)
LipSense wasn’t on my radar when I wrote this guide, mostly because they use some bad ingredients and don’t seem to have anything redeeming as far as good ingredients go. I’m not sure why they have such a big following among my readership, but Lipsense is definitely Sneaky Stuff.
Maia’s Mineral Galaxy—despite that great name;)–is Sneaky Stuff. The company claims to offer “a line of natural mineral makeup made from pure botanicals…non-synthetic, non-fragrant, non-toxic, and chemical and artificial color free,” and several of their Mineral Lipstick hues are even EWG Verified. But when you look closely at their ingredients, their claims do not hold—for instance, they do in use some synethic ingredients (including FD&C dyes), not to mention mineral ingredients themselves, such as iron oxides, which are usually synthetically derived. Boron nitride, which is synthetically derived, is the primary ingredient listed for several of their lip products. I’m okay with these ingredients, but I’m wary of Maia’s Mineral Galaxy based on the inconsistencies and the fact that they didn’t respond to multiple attempts to contact them for clarification.
Tarte may be the sneakiest of the Sneaky Stuff. They tout their products as “high-performance naturals,” but a look at the ingredients in their lip products reveals a lot of synthetic and highly processed ones, some of them more concerning than others. Many of the truly natural ingredients in their lip products are not the primary ingredients, and none of them are organic. In Tart’s lippie lingerie matte tint, Amazonian butter lipstick, and Drench lip splash lipstick, we found sketchy ingredients such as polypropylene (a plastic), silicone-based ingredients, limonene and linalool, parfum/fragrance, glyceryl hydrogenated rosinate (an irritant and penetration enhancer with an EWG/Skin Deep score of 5), and BHT (a toluene-based preservative).
There’s a good chance that W3LL People’s lip products are Good Stuff, but I can’t find consistent ingredient lists (on their website or other retailers’), and we’ve tried multiple times (without success) to contact them for clarification. For example, their website currently lists only safflower oil and colorants for their Nudist Colorbalm, which most certainly contains many more ingredients. Also, they claim to use only natural ingredients and “no nasties” like dyes, but they do use FD&C dyes (which are synthetic) in some of their lip products, like the Nudist Multi Use Cream (formerly Universalist Multi Stick) and Bio Extreme Lipgloss. I am okay with these colorants, but W3LL People needs to get their facts straight and provide accurate ingredient listings on their website.
Don’t see your favorite brand in any of the Good, Okay, Bad, or Sneaky tabs? Comment below with your favorite brands!
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View Comments
What do you think about LipSense? I really like how long lasting their stuff is, but I'm worried about whether it's really safe or not. Would love to know you opinion.
Wow, everyone wants to know about Lipsense! I will investigate and let you all know!
I'm also curious about this! :) I don't wear much and I usually make Everything but having some color added to your lips with mascara make me feel more put together when I need to be :P
Any update about LipSense?
I would love to know what you discovered about lipsense!
Any updates on Lipsense? Thanks!
Yes - I'd love to know about Lipsense too - thanks!
I'd also love to know about LipSense. I couldn't find an EWG rating.
Rejuvaminerals?
I'm scared to ask after I spent hours trying to buy these hard to come by lip kits, but what about Kylie Jenner's line of matte lip glosses? Thank you for all of your research, it's so nice and helpful to have all of this information in one spot!!
Hate to break it to you but Kylie Jenners makeup (all, of it) totally toxic. Even her new eyeshadow palette smells like hardcore chemicals. Yuck!
Agreed, sadly!
I'm scared to ask after I spent hours trying to buy these hard to come by lip kits, but what about Kylie Jenner's line of matte lip glosses? Thank you for all of your research, it's so nice and helpful to have all of this information in one spot!!
I am interested to know also about Lipscense?
What about Real Purity brand?
Curious about Nars, Chanel, Charlotte Tillbury?
These are all toxic brands. You can check them on the EWG website
What would we do without you? You've changed the way I take care of myself. Any thoughts on The Balm's lip liners (I use Fineapple) and Meet Matte Hughes lip gloss? I usually layer Honest Beauty lip sheer over the matte lipstick, so glad to see that's Good stuff!
You're so sweet! I will add to our list for when we update:)
What are your thoughts on Burt's Bees?
I believe their lipstick was found to have high levels of lead (?) An integrative doctor from N.Y. ran a test on it because her lead levels were high and this was determined to be the culprit.
I use castor oil on my baby's belly it's not organic. Is that bad? The Palma Christi brand from Heritage products