Yes, this is not like the Crest that we are used to using. However, the bad taste when you wake up is not from the toothpaste. Overnight we are detoxing while we sleep. Any toxins that we consume during the day (through eating, drinking or breathing) are released as we sleep and heal. The real purpose of toothpaste is to help clean the teeth and mouth. The feeling from commercial toothpaste is not from a clean mouth but from the chemicals in the toothpaste. It just takes getting used to. The brown color also takes getting used to for me!

Hello! We address this lead issue here on the product page. Here is the excerpt: *A note about lead: When we first were looking into clay toothpastes, we were really worried about the possibility of trace amounts of lead, especially since our kids are brushing with this. After lots of research and digging into the independent testing of the clay used in Earthpaste, we are convinced that it’s safe, mostly because the amount of lead in clay is much less than the naturally occurring amounts found in food like spinach or sweet potatoes, but also because the lead in clay doesn’t seem to bio-available (meaning your body won’t absorb it even when present). Even better, there is compelling evidence that bentonite clay might actually RID the body of lead. You should always do your own research, but this is where ours has led us, and we feel fine with our kids using–and likely swallowing!–Earthpaste twice a day.

We are publishing a Safe Toothpaste Guide this week, and it’ll include all our picks for Good Stuff:)